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Blog
Welcome to the XAQ10 blog, where we share no-nonsense insights, practical advice, and tips about marketing and sales. It's all about the stuff that matters, the knowledge that gets your business going. So, stick around, dive into our articles, and let's get your strategy game on point.
Marketing Pixels Explained
Learn how marketing pixels work and their powerful use cases for audience insights, remarketing, attribution and more. This in-depth guide covers everything marketers need to know to implement and optimize pixels.
The Art of Brand Building: Drawing Lessons from the Canvas
The principles of observation, creativity, and symbolism can elevate your brand's impact. Learn from iconic campaigns of Avis, Coca-Cola, Marlboro, MTV, and Absolut Vodka.
How Accounting Undermines Digital Campaigns: Unforeseen Consequences for Franchise Advertising
Discover how franchise models can better leverage ad platforms in 2023. Learn about current ad platform functionalities, the unique challenges faced by franchises, and effective strategies to overcome these issues for optimized and successful advertising campaigns.
The Black Swan Approach: A Paradigm Shift in Marketing Strategy
Discover the transformative power of the 'black swan' approach in digital marketing. Learn how combining consistent A/B testing with creative, out-of-the-box 'black swan' tests can dramatically improve conversion rates.
Understanding the TrueView Ad Placement Controversy and Ensuring Effective Campaigns
Gain clarity on the controversy surrounding Google's TrueView ad placements. Discover how we have addressed concerns over the past 9 months to optimize your ad budgets and mitigate risks. Learn how to exclude YouTube Video Partners for better placements. Stay informed and confident in your advertising strategy.
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