CEO of XAQ10
Meet Michael Gaman - the creative mastermind steering XAQ10 to stellar heights in the digital marketing universe. Shaped by his artistic roots, his love for competitive environments, and an unquenchable thirst for knowledge, Michael is a digital marketing maverick.
An alumnus of the Massachusetts College of Art and Design, Michael honed his creative flair as an illustrator before being drawn into the magnetic field of digital marketing. Intrigued by the power of a well-crafted story to sell products, he learned to weave compelling narratives with his ad imagery. His prowess became evident during his tenure with vacation rental marketing companies ParisPerfect and ItalyPerfect, where he skillfully created captivating narratives that left readers yearning for enchanting getaways.
Delving deeper into the advertising ecosystem, Michael found his niche in Google Ads, YouTube Ads, and landing page copywriting. He thrived amidst the data and numbers, eager to lend tangible proof to his creative ideas. His gravitation towards "restricted categories" showcased his audacity and desire for challenges, leading him to craft game-changing strategies that fused marketing and sales to boost customer lifetime value.
Michael's relentless quest for a competitive edge and his yearning to exploit his technical skills led him to branch out on his own, marking the inception of XAQ10. Today, the agency is a testament to his vision, using cutting-edge technology to craft efficient, adaptive marketing strategies, a feat unachievable by many in the field.
Michael’s vision for XAQ10 is to drive strategic projects that prioritize the quality of work over quantity. He perpetually seeks out knowledge and is unafraid to take the road less traveled, a characteristic mirrored in his team’s approach to their work. Living by Constantin Brancusi’s quote, “Create like a god, command like a king, work like a slave,” Michael embodies dedication and resilience.
Under his leadership, XAQ10 has successfully harnessed the power of AI as a tool to augment creativity and optimize testing abilities. However, Michael firmly believes that a brand's story is the linchpin of a successful marketing strategy. His conviction lies in the fact that a well-crafted, seamlessly communicated brand narrative resonates with customers, fostering brand advocacy, and growth.
While his work-life balance might seem heavily skewed towards work, Michael finds solace in painting - his personal sanctuary amidst the whirlwind of his professional life. His passion for his craft is palpable and serves as a beacon of inspiration for his team, partners, and clients alike.