Who do you usually work with?
We work with companies that have plateued in their
marketing and sales efforts. Many of our clients are
spending hundreds of thousands of dollars on
Facebook ads, only to see decreasing ROAS with
What's really in a strategy?
A marketing and sales strategy contains a
diagnoistic of your business along with
recommendations of clearly articulated tactics,
KPIs, and tools customized for your business.
What do you mean by marketing strategy connected
with sales strategy?
Marketing and sales are more connected than ever
before, the CRM links them inextricably, and yet
many organizations keep the two departments silo'd.
We combine them so that marketing and sales become a
single, powerful, unit.
Do you specialize in a particular vertical?
We have deep expertise in crafting and implimenting
strategies in regulated and restricted categories
such as cannabis, cbd, alcohol, legal, insurance,
debt consolidation, and financial services. However,
we will work with any growth minded company.
Will you implimentation the strategy?
While we're happy to impliment the strategy, many
clients choose to have their in-house team do
implimentation. We love supporting teams.
Do you provide coaching and support?
We provide coaching and workshops for teams of all
sizes. We are particularly effective when working
with marketing / sales agencies and businesses that
have hired us to build their strategy.
What are the main services you provide your clients?
All of our clients start with a strategy audit. 90%
of our clients choose to build a new strategy with
us. We also provide implimentation, coaching, and
support for many clients who don't have in-house
How do you pronounce XAQ10?
XAQ10 is pronounced "Execution," because we know
that a strategy is worthless without execution. We
create strategies robust with tactics and tools for
measuring and adjusting based on measured results.
What's your guiding philisophy for engaging with
There is no guidance that is more powerful than
asking questions and telling stories. We help our
clients realize their own genius by asking the right
questions and helping them tell their own stories.