Marketing Pixels Explained
Learn how marketing pixels work and their powerful use cases for audience insights, remarketing, attribution and more. This in-depth guide covers everything marketers need to know to implement and optimize pixels.
Blog
Archive of posts tagged google-ads
How Accounting Undermines Digital Campaigns: Unforeseen Consequences for Franchise Advertising
Discover how franchise models can better leverage ad platforms in 2023. Learn about current ad platform functionalities, the unique challenges faced by franchises, and effective strategies to overcome these issues for optimized and successful advertising campaigns.
The Black Swan Approach: A Paradigm Shift in Marketing Strategy
Discover the transformative power of the 'black swan' approach in digital marketing. Learn how combining consistent A/B testing with creative, out-of-the-box 'black swan' tests can dramatically improve conversion rates.
Understanding the TrueView Ad Placement Controversy and Ensuring Effective Campaigns
Gain clarity on the controversy surrounding Google's TrueView ad placements. Discover how we have addressed concerns over the past 9 months to optimize your ad budgets and mitigate risks. Learn how to exclude YouTube Video Partners for better placements. Stay informed and confident in your advertising strategy.